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I am a marketer / writer / strategist working with brands from startups to Fortune 500s.
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Content strategy and writing are the two primary services I offer. On the strategy side, that spans information architecture, content audits, taxonomy design, and more. On the writing side, I offer fixed-fee B2B content writing with SEO built in from the start.
Strategy
I've built out strategies for companies with 10 employees to orgs with 10,000+. You can hire me for something as simple as a content inventory and audit, or as intensive as a full messaging and brand refresh.
Writing
I specialize in B2B social, blog, and content writing. Every engagement includes a complimentary SEO analysis to ensure your content reaches the right people. I can also design custom graphics to keep your readers engaged.
See transparent pricing rates →Some brands I've worked with
Bridgestone + Firestone
Bridgestone + Firestone
End-to-end content strategy & site redesign
My Role
As the sole content strategist on the team, I worked hand-in-hand with creative, UX, and tech to carry out a full site redesign across Bridgestone's consumer, corporate, and commercial business units.
The Challenge
Bridgestone and Firestone saw user experience hurdles due to their various business units and offerings being split throughout various sites. Consumers often felt confused on navigation and felt content didn't speak directly to their needs.
The Solution
I worked with our team to build a consumer-first strategy that made Bridgestone's content feel more unified and helpful. I audited and took inventory of over 1,500 total URLs, developed content briefs for each one, and worked with our creative team to ultimately update copy and visuals across all three business units.
GlossGenius
GlossGenius
B2B Ghostwriting
My Role
Ghostwriting to connect SMBs and one-person beauty and salon professionals to the right software for their needs. I wrote a series of versus articles for GlossGenius, a salon and spa software built for beauty professionals.
The Challenge
SMBs and independent beauty professionals are inundated with tons of software options and little information around hidden fees and pricing. They needed clear, trustworthy comparisons to make confident decisions.
The Solution
I created a series of versus articles comparing features, pricing, and reviews of the top beauty and salon software options. I worked with the GlossGenius team to run an SEO and content audit, ensuring articles reached the right audiences at the right time.
American Diabetes Association
American Diabetes Association
Message house & content strategy
My Role
As content strategist, I was tasked with auditing and drafting a message house for the ADA's three units: Diabetes.org, DiabetesPro, and The Food Hub.
The Challenge
The ADA split messaging across three hubs — one for those seeking information on the disease, one for recipes, and another for researchers and professionals. Both messaging and navigation were impacted by this fragmentation.
The Solution
Working in tandem with the UX team, I created a message house that gave each hub its own distinct voice. We conducted interviews with ADA members and people living with diabetes, using empathy and clarity as our north star. All three hubs were refreshed with seamless navigation and messaging that meets users where they are.
I have a fixed pricing model for all writing services — no surprises. Every engagement includes SEO analysis, up to three rounds of revisions, Google Docs collaboration, and custom graphics where needed. For strategic services, you can bundle various asks like audits and messaging refreshes for a discounted rate.
| Content Type | Short (600–800w) | Medium (900–1200w) | Long (1300–1500w) | Very Long (1600–1800w) |
|---|---|---|---|---|
| Article / Blog Post | $250 | $400 | $600 | $750 |
| Ebook / White Paper | — | — | $900 | $1,100 |
Fixed fees with no overage charges — additional words beyond the commissioned length are included at no extra cost. Strategic services available on request.
Let's talk!
Whether you need a full content strategy or a few well-crafted articles, I'd love to hear what you're working on.